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Stoyan Djourov is an experienced financial professional currently serving as the Director of Product Strategy at Fidelity Digital Assets since January 2023. Prior experience includes a significant tenure at J.P. Morgan, where Stoyan held various roles, including Vice President of Blockchain Product Management for Onyx, where digital assets strategy was a key focus. Additional positions at J.P. Morgan involved leading sales and consultant relations as well as product development across traditional and alternative investment funds. Stoyan has also contributed to the Scottish Institute for Enterprise as an Entrepreneurship Ambassador, and gained foundational experience in market risk at United Bulgarian Bank. Academic qualifications include a Master of Science in Accounting and Finance from Durham University and a Bachelor of Arts with Honors in Economics and Finance from the University of Aberdeen.