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Carlos Ruíz Mejía is a skilled UX Engineer with extensive experience in optimizing user experiences for financial services and e-commerce. Currently at Fidelity Marketing, Carlos collaborates with banking clients to enhance points redemption workflows within mobile applications. At Wakkamole, Carlos successfully managed over 20 web development and design projects, implemented design sprint methodologies, and significantly improved user metrics for e-commerce clients. Carlos has also served as a Performance Marketing & UI/UX consultant, driving marketing strategies and automating processes for multiple brands. Carlos holds degrees in web application development and marketing from Platzi, along with a high school diploma from Universidad La Salle Nezahualcóyotl.