Shane Herrell has over 28 years of work experience. Shane is currently the VP, Head of Marketing Technology & Operations at Fidelity Charitable, a position they have held since December 2021. Prior to this, they were the Director of Marketing Technology & Digital Engagement at Fidelity Charitable from July 2018 to December 2021. Before joining Fidelity Charitable, they worked at SAS as the Head of Global Search Marketing & Acquisition from March 2013 to January 2016, and as a Sr. Digital Marketing Strategist from November 2010 to March 2013. Shane also held the role of Vice President, Digital Marketing at HSBC from August 2005 to November 2010. Prior to that, they worked at JPMorgan Chase & Co. as an Assistant Vice President, Marketing from April 1999 to April 2001. Shane started their career at HSBC, where they held various positions including Manager, Management Information Systems from July 1995 to December 1997.
Shane Herrell's education history includes a Certificate in Digital Marketing Analytics from the Massachusetts Institute of Technology, obtained from 2019 to 2020. Prior to that, they completed a Master of Business Administration (M.B.A.) in Marketing from Regent University, studying from 2003 to 2005. Shane'sundergraduate education consists of a Bachelor's Degree in Information Systems from Old Dominion University, completed before 1999.
In addition to their formal education, Shane Herrell has also earned several certifications. Shane obtained the BrightEdge Content Marketing certification from BrightEdge in April 2015, followed by the Marin Cross-Channel Advertising certification from Marin Software in February 2015. Shane became a Google Adwords Certified professional in September 2011. Moreover, Shane has acquired the Google Analytics certification, although the specific month and year of its completion are not provided.
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