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Vyara Mateeva is a seasoned marketing professional currently serving as Brand Manager for B.yond & Livity at FICOSOTA since September 2023. Prior to this role, Vyara amassed valuable experience at Groupe SEB from July 2018 to September 2023 as a Marketing Specialist, where responsibilities included organizing ATL & BTL campaigns, managing consumer promotions, and coordinating product launches across multiple regions. Earlier roles included Junior Product Manager at NAOS, focused on marketing content development and campaign management, and Procurement Trainee at Kamenitza Brewery, where efforts were centered on cost management and optimization. Vyara's career began as a Consumer Product Marketing Intern at Philips, contributing to product research and marketing communications, complemented by early experience as a Social Media Analyst at Oxyme. Academic credentials include a Master of Business Administration from Vrije Universiteit Amsterdam and a Bachelor's degree from the University of National and World Economy.