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Priscila Sobczuk has a wealth of experience in business development and sales roles. Priscila began their career in 2008 as a Senior Sales Executive at Bumeran.com, where they were responsible for finding new clients, making initial contact, and maintaining relationships with active clients. In 2011, they joined BigDeal as a Sales Manager, where they were responsible for planning sales strategies to meet objectives, overseeing monthly business plans, and composing and developing sales teams. From 2016 to 2022, they worked at Bigbox, where they held three roles: Business Development Manager, VP of Experiences, and Chief of Experiences. As VP of Experiences, they were responsible for content in Argentina, Uruguay, Chile, and Peru, setting and monitoring acquisition and loyalty goals for experience executives in the region, and creating project schedules and KPI tracking tools. As Chief of Experiences, they were responsible for content in Argentina, setting and monitoring acquisition and loyalty goals for experience executives, and creating project schedules. Currently, they are COO and Country Manager for Mexico at Fichap.

Priscila Sobczuk completed a Licenciatura in Psicología at the Universidad Tecnológica de México. Priscila then attended Universidad de Palermo, where they earned an Analista en Comercialización.