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Ersin Sara has over a decade of experience in strategic planning, CRM, and customer experience, currently serving as the Head of Strategic Planning & CRM & CX at Fiba Perakende Grubu since June 2012. In this role, Ersin manages OTB plans to align sales and margin goals with financial targets, develops annual sales budgets, and ensures inventory performance through detailed reporting and analysis. Previous roles include Strategic Planning Manager, Planning Manager, and Senior Buyer/Merchandiser, focusing on men’s apparel and accessories for Gap Turkey, where responsibilities encompassed market analysis, pricing strategies, and inventory management. Ersin began a career in retail at Gap Inc., with a foundation in sales and merchandising. Ersin holds a Bachelor's degree in Mechanical Engineering from Yıldız Teknik Üniversitesi.