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Nikolaus Zottl is a seasoned marketing professional with extensive experience in brand strategy, consumer research, and marketing management. Since October 2021, Nikolaus has served as Lead Marketing & Brand Strategy at Raiffeisen Bank International AG. Concurrently, Nikolaus has been a Consumer Research Lecturer at FHWien der WKW since September 2016. Prior roles include Department Manager Marketing AT at OMV, where Nikolaus led the marketing for retail operations in Austria, and Senior Expert Loyalty Management AT, achieving significant success with the jö Bonus Club loyalty program. Nikolaus also held the position of Etat Director and Senior Marketing Consultant at marketmind GmbH. Educational credentials include a Magister degree in Betriebswirtschaftslehre from WU and participation in the "How Brands Grow Live! – for Executives" program at the Ehrenberg-Bass Institute.