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Andy (ilchan) Hwang is an accomplished executive with extensive experience in business strategy and marketing across various leading firms. Currently serving as Vice President of F&F, Andy has previously held significant positions such as Managing Director at BLACKYAK Co Ltd., where responsibilities included corporate strategy development, new business investment, and organizational design. Prior roles include Chief Strategy Officer at NeoMio Corp. and Patagonia Korea, where Andy was instrumental in joint ventures and business management. Early career achievements include consulting roles at VF Korea and Max Consulting Group, and a successful tenure as Marketing Director at New Balance Korea, noted for driving brand growth. Andy holds an MBA in Marketing from Sungkyunkwan University and a BA in Economics from Hongik University.