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Kris Steed is an accomplished sales and marketing professional with extensive experience in the beverage industry. Currently serving as the Country Manager for Fever-Tree in Canada since March 2019, Kris oversees market operations. Prior to this role, Kris founded Steed Consulting, providing strategic advice to CPG companies in sales and marketing execution. Kris's experience includes key positions at Moosehead Breweries as Ontario Retail Key Account Manager, developing growth plans for major retailers, and a long tenure at Diageo, managing commercial planning and key account strategies. Kris's career also includes roles at Independent Distillers Canada and Mosaic North America, focusing on sales and marketing activation. Educational qualifications include a Bachelor’s degree in Commerce from Royal Roads University and a Diploma in Marketing Management from Douglas College.