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Craig Armstrong has a diverse work experience in the logistics and operations field. Craig is currently working as the Global Logistics Director at Fever-Tree since December 2021. Before that, they served as the Operations Director at Seedlip from November 2018 to December 2021. Prior to that, they held various roles at Anheuser-Busch InBev, including Head of Sales Operations, Account Controller, Head of Tech Sales & Customer Service Controller, Customer Service Controller, Commercial Supply Manager, and Customer Supply Manager. In their role at Anheuser-Busch InBev, Craig was responsible for managing teams, setting strategies, and ensuring the execution and delivery of key performance indicators.

Craig Armstrong obtained a Bachelor's degree in Business/Commerce, General from Northumbria University. Craig also holds a certification in IGD Post Graduate, although the institution and dates are not specified.