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Michalis Kakotaritis is a seasoned digital marketing professional currently serving as a Senior Digital Marketer at Ferryhopper since June 2023. Prior to this role, Michalis accumulated extensive experience at Zenith from February 2018 to June 2023, where responsibilities included Performance Director, Performance Manager, Performance Supervisor, and Performance Executive. Earlier experience includes a position as a Marketing Assistant at Alfa Expo from April 2017 to January 2018. Michalis holds a Master's degree in Marketing and Communication from Athens University of Economics and Business, completed in 2015, and a Bachelor's degree in Marketing from Αλεξάνδρειο Τεχνολογικό Εκπαιδευτικό Ίδρυμα Θεσσαλονίκης, awarded in 2012.