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Tobias Fritze is a seasoned professional in trade marketing and sales with extensive experience at Ferrero, where positions have included Senior Trade Marketing Manager, Sales Team Manager, Key Account Manager for Chilled Snacks, and Sales Trainee since November 2016. Earlier roles included Program Coordinator at Ruf Reisen and a brief engagement in project management at DMK Deutsches Milchkontor GmbH, along with human resources and employer branding insights gained during a bachelor's thesis at Berentzen-Gruppe AG. Fritze's career began in tourism as a Youth Tour Guide and an intern in key account management at Storck. Educational qualifications include a Master of Arts in Sustainable Marketing & Leadership from Hochschule Fresenius and a Bachelor of Business Administration in International Business and Management from Hanze, complemented by a study abroad program at National Chengchi University.