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Felipe Riera Michelotti is a seasoned marketing executive with extensive experience in the consumer goods industry, currently serving as Senior Vice President of Innovation and Portfolio Development at Ferrero since October 2016. Prior roles at Ferrero include Vice President of Marketing for Kinder Joy and Seasonal Products, and VP of Marketing for Tic Tac in North America, leading business initiatives across multiple countries. Felipe has also held significant positions at Mondelēz International and Procter & Gamble, managing brands such as Trident and Head & Shoulders, while achieving substantial market growth and implementing innovative strategies. Additionally, Felipe contributes as a columnist for Revista HSM Management and participates in the Brazilian marketing leaders network, Makers. Academic credentials include an MBA from IESE Business School and several certifications in strategic foresight, customer experience design, and storytelling from Hyper Island.