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Lisbeth Raulund Breinhild is an experienced professional in visual merchandising and branding, currently serving as the Head of Style Lab at ferm LIVING since January 2017, where responsibilities include concept sales, fairs, and branding initiatives. Prior to this role, Lisbeth was a VM Project Manager at MENU from August 2009 to December 2016, focusing on international visual merchandising, and also held the position of Shop Architect Manager with similar responsibilities. Earlier experience includes serving as a Concept Manager and Retail, Merchandising & Concept Manager at Rosendahl Design Group A/S from April 2002 to August 2009, overseeing brand strategy, fairs, and retail operations. Lisbeth began career as a Retail Manager at REDGREEN from January 1995 to March 2002. Educational background includes studies at Copenhagen Business School and Akademiet for Design & Art.