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Graham Misselhorn is a seasoned professional with extensive experience in digital transformation and project management across various industries. Currently serving as Chief Digital Officer at Ferguson Plarre Bakehouses since 2018, Graham is focused on enhancing customer experiences and streamlining franchisee operations. As Director at CableClear since 2015, Graham leads the development and international commercialization of an innovative cable management solution. Previous roles include Chief Operating Officer at REDD Digital, where strategic growth and software development capabilities were prioritized, and Director of Client Services at Dassault Systèmes, overseeing mining services across multiple countries. Graham also co-founded Gencentric, building it into a national leader in custom software solutions, and has held leadership positions at Dura Dams and Ninham Shand, focusing on innovative engineering projects. Graham holds a Bachelor of Science in Civil Engineering from the University of Cape Town.