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Rachael Mccoy is an experienced professional in category management and commercial strategy, currently serving as Category Manager for Adult Soft Drinks and Mixers at Fentimans Ltd since January 2017. Rachael's expertise includes data analysis tools such as Nielsen and CGA, and previous roles encompass Category Strategy & Planning Manager and Business Performance Manager, where Rachael provided sales insights and improved performance processes. Prior experience includes Retail Merchandising Manager at Greggs, and Assistant Category Development Analyst at Unilever, with a strong educational foundation in Business Studies from Leeds Metropolitan University.