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Lisa Yuen is an experienced professional currently serving as the Head of Operations - Global Sales and Product Owner B2B Commerce at Fenix Outdoor since September 2020. Lisa leads the product development for the Fenix B2B Commerce solution, catering to brands such as Fjällräven and Primus across over 15 European markets. Lisa has also spearheaded the digital product development for Fjällräven's Kånken Me and has been pivotal in launching new digital sales platforms. Prior to Fenix Outdoor, Lisa held roles at Fjällräven, Netlight, VRScout, Bosch, and the Embassy of Sweden. Lisa holds a Master of Science in Industrial Engineering & Management from Linköping University and has received a diploma in Value Based Leadership from The Swedish Scouts' Leadership College.