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The IT and Operations Team at FEMSA is responsible for overseeing and enhancing the company's technology infrastructure, ensuring seamless operations across its various business units. The team manages IT strategy and implementation, project execution, database administration, quality assurance, and analytics to support business decision-making. They play a crucial role in customer experience (CX) and operational excellence initiatives, particularly in the digital domain, by optimizing processes, improving system performance, and leveraging data analytics for continuous improvement.