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Angelica Orozco Lozano is an experienced professional with a robust background in marketing, customer experience, and operations management. Currently serving as the CX & Ops. Manager Digital@FEMSA since April 2022, Angelica is dedicated to enhancing customer satisfaction through innovative product and service offerings. Prior to this role, Angelica held senior management positions at Beneficia.mx from December 2013 to March 2022, focusing on brand and product strategies, marketing, customer loyalty programs, and business development. Additionally, Angelica worked at American Express from June 2000 to February 2013, where responsibilities included managing marketing strategies and communications for various channels. Academic qualifications include a diploma in Strategic and Digital Marketing and a Master's degree in Economics and Business from Universidad Anáhuac.