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Sofia Ljungmark is a seasoned professional with extensive experience in product management and strategic consulting. Currently serving as Co-founder and Co-CEO at Femcare since January 2023, Sofia also holds a long-term position as a Training Instructor at Friskis & Svettis Stockholm. Previously, Sofia was the Chief Product Officer at Doctrin AB and contributed to Schibsted in various capacities, including member of the NxtGen Advisory Board and product manager for multiple digital platforms. Sofia's background in pricing strategy and business development is complemented by an educational foundation in Innovation and Entrepreneurship from Chalmers School of Entrepreneurship and a B.Sc. in Industrial Design Engineering.