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Dounia Boukhabrine has a strong background in market research and consulting. Dounia has held various roles throughout their career, starting as an Account Executive at Synovate in 2003. Dounia then worked at Kantar as a Senior Research Executive from 2005 to 2008, and later as a Senior Account Manager from 2008 to 2012. From 2012 to 2015, they served as a Senior Research Manager at Ipsos. Following this, they worked as a Research & Business Consultant from 2015 to 2021. In 2022, they became the Managing Partner at The Kite Preschool, and in 2023, they joined Feedback Market Research (MENA) as the Managing Director.

Dounia Boukhabrine completed their education by earning a Master of Business Administration (MBA) degree in Global Management from Paris ESLSCA Business School. Dounia attended this school from 2020 to 2022. Prior to that, they obtained a Bachelor's degree in Marketing from ENCG Settat, attending from 1998 to 2002.