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Marcela Sperduti is a seasoned professional with extensive experience in digital communication, content strategy, and customer engagement, currently serving as Senior Group Digital, Content & Customer Engagement Manager at Fedrigoni Group since May 2020. Marcela has led cross-functional teams in developing global digital and content strategies, overseeing content creation, digital analytics, and customer engagement initiatives. Previous roles at Fedrigoni Group include Group Digital, Content & Advertising Manager and Digital Communication Manager, where responsibilities encompassed defining strategic objectives for brand positioning. Prior to Fedrigoni, Marcela held various positions at TIM, focusing on integrated marketing communication, brand strategy, and digital platforms. Marcela has also contributed to academia as a guest teacher, sharing expertise on brand management and corporate communication. Academic qualifications include a Master's degree in Marketing Management from Università La Sapienza di Roma and a Bachelor's degree in Communication and Media Studies.