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Jean-Baptiste Baretta has extensive experience in journalism and content creation within the sports industry. Currently working as the Senior Manager de la Content Factory at Fédération Française de Tennis, Jean-Baptiste previously held positions such as Responsable de pôle éditorial at The Editorialist and Journaliste at L'EQUIPE and Tennis Magazine. With a Master's degree in journalism and a Diploma in Community Management, their expertise lies in defining editorial guidelines, creating various types of content, managing digital platforms, and analyzing content performance to drive continuous improvement.