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Natalia Maciel is a skilled marketing professional with extensive experience in CRM strategy and project management. Currently serving as an Account Executive at FCB/SIX, Natalia focuses on performance improvement strategies for clients such as FIAT, ABARTH, and RAM. Previously, at Newbacon, responsibilities included managing CRM-focused strategies for clients including Grupo HPE and implementing effective e-mail and SMS marketing campaigns. Additional experience encompasses project management at Agência DDWB, marketing analysis at LOJA DO PROFISSIONAL.COM, and digital marketing roles at Rabbit Digital Agency and Grupo Rabbit. Natalia holds a degree in Digital Media Design from Universidade Anhembi Morumbi and has a background in web design and content creation.