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Serhan Burak Özaltun is a junior social media expert currently employed at FCB Artgroup since August 2023, working with clients such as IC Holding and T. C. Previously, Özaltun contributed as a social media intern at Kocaeli University, focusing on content creation and calendar management from April to July 2023. Additionally, Özaltun served as the copywriter team leader and designer at KORAJ Atölye, overseeing e-journal processes and content for the university's advertising agency from December 2022 to July 2023. Experience also includes managing five YouTube channels at MES Medya, where engagement was increased through analytics, and participation in a 12-week training program at Yetkin Gençler that enhanced competencies in various skills. Özaltun is pursuing a degree in Advertising at Kocaeli University, expected to graduate in June 2024.