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Mathew Norbury is a seasoned entrepreneur and marketing professional with extensive experience in founding and leading innovative companies. Currently serving as the Founder and CEO of FC Laboratories Ltd, a wearable brain imaging start-up, Mathew focuses on developing 'smart PPE' to enhance workplace safety. Previous roles include Director of Marketing for Table Tennis Scotland, Founder and CEO of ISTRY—a digital platform for the cultural heritage sector, and Chief Operating Officer at Tupix, a social media platform for photography enthusiasts. Mathew's career includes consultancy and NED roles across various sectors, management of a creative communications agency, and advisory work for cultural initiatives. Mathew holds a MA (Hons) from The University of Edinburgh and a PostGraduate Diploma in Business Studies from Edinburgh Napier University.