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Che Green is the founder and principal of Cultivate Insights, established in January 2019 to deliver quantitative and qualitative research solutions aimed at helping sustainable businesses understand their market and customers. Additionally, Che co-founded Moonshot Collaborative in August 2020, which connects companies with plant-based and sustainability-minded consumers to enhance marketing strategies. Che also founded Faunalytics in March 2000, serving as the founding executive director for nearly 20 years before becoming a board member, focusing on improving the effectiveness of the global animal advocacy movement through research. Prior experience includes serving as a research manager at Microsoft Corporation from January 2000 to January 2002, overseeing a significant research budget for the Enterprise Server line of products. Che holds a Bachelor's degree in Business Administration with a focus on Finance from Western Washington University, earned between 1993 and 1997.