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Jacob Lakeland has a wealth of work experience in sales, accounts, business development, promotions, and digital media management. In 2015, they began working as the Head of Sales & Accounts for Fatsoma, where they also served as a Senior Account Manager. In 2014, they were the Business Development Manager for Guerilla Marketing MCR. In 2013, they were the Telesales Executive for RSC Europe Ltd and the Promotions & Events Supervisor for Odd, Odder, Oddest & The Function Room. In 2012, they were the Owner/Founder of LateNiteLive and the Digital Media Manager for Blitz Live Venue and Nightclub.

Jacob Lakeland attended The University of Salford from 2011 to 2013, where they earned a Music Industries Management (FdSc) degree in Music, Business, and Management. Jacob is currently attending the University of York.