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Luis Werner Grau is a seasoned entrepreneur and consultant with a strong focus on digital transformation and innovative technology. Currently serving as the CEO and Co-Founder of Heyra since June 2021, Luis guides businesses through their digital journey, enhancing growth through strategic design and development. In addition, Luis founded Nordic Wave in January 2023, a technology-driven holding company for startups, and co-founded Fast Trek in February 2022, which specializes in route optimization for long-haul logistics. Previous roles include management consultant at Kindred Group plc and freelance consultant at Oddpeoples, complemented by experience as a marketing manager at Suzumuchi and a management position at Starflow. Luis holds an MSc in International Business from Copenhagen Business School and a BSc in Economics and Business Administration from the same institution.