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Paul G Roberts has a diverse work experience that spans several industries. In 1993, they founded Desire Groupe, which has evolved into a global marketing and media group encompassing various roles such as Founder CEO and CEO. In 2018, they started their award-winning independent filmmaker career, producing numerous acclaimed feature films and short films. Paul G also founded Desire Digital Agency in 2018, specializing in digital marketing strategies and content production. In 2011, they established Fashion Industry Broadcast, a digital magazine, book publishing, and film business. In 2015, they founded Style Planet TV, a film production company focused on fashion and culture-oriented content. Before venturing into entrepreneurship, they worked at George Patterson Advertising and Philip Morris Companies Inc, gaining experience in strategy, client service, creative roles, and brand marketing. Additionally, they had a brief stint as the owner and designer of Club Checkpoint Charlie.

Paul G Roberts has a strong educational background. Paul G earned a Bachelor of Commerce degree in Marketing from the University of Melbourne in 1980 - 1983. Continuing their education, they pursued a Masters in Communications from RMIT University, completing it in 1986 - 1988. Prior to their university studies, they obtained their HSC in Humanities from St. Josephs in 1972 - 1978. In 2018, Roberts also obtained a Google Digital Marketing Certificate.