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Nikki Rae is a highly experienced Web Analytics Specialist and Consultant Trainer with a background in SEO, PPC, Usability, Accessibility, Google Analytics & Conversion. Nikki's expertise lies in GA4 & GA3, Google Tag Manager, and Data Studio. Throughout their career, Nikki has held various roles such as Senior Digital Analyst, Digital Analytics Consultant, and Head of Analytics. Nikki has a strong educational background with degrees in Technology & Innovation Management, Computer Science with Management Studies, and Further Education and Training in Computer Science & Business Studies.