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Riccardo Guggiola is a seasoned professional with extensive experience in digital marketing, advertising, and education. Currently serving as a Senior Manager at Farport Software, Riccardo specializes in developing digital products and custom ICT solutions for top-tier clients, focusing on industrial transformation through data science. As the Founder of GAMS Platform, Riccardo promotes Challenge Based Learning and skill assessment, incorporating hands-on practice tools for validating digital meta-skills. In academia, Riccardo holds lecturer positions at several institutions, including POLIMI Graduate School of Management and Università Cattolica del Sacro Cuore, where courses center on data-driven advertising and digital communication. Additionally, Riccardo has served as a consultant for various companies, providing expertise in online media, programmatic advertising, and data management. Educational credentials include a Master's degree in Marketing and Business Communication, along with extensive international study experience.