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Cole Briggs is an experienced trade marketing and sales planning professional with a diverse background in retail and consumer goods. Currently serving as Trade Marketing Manager at Blistex Inc. since July 2024, Cole previously held positions including Category Manager at Farmer's Fridge and Senior Manager of Sales Planning at Newell Brands, where responsibilities included managing omni-channel strategies and collaborating on financial plans for prominent outdoor brands. Cole's prior experience at Target encompassed various roles in merchandise planning, including merchandise planner for seasonal products and senior analyst for back-to-college operations. Cole holds a Bachelor of Business Administration in Marketing and Operations & Technology Management from the University of Wisconsin-Madison.