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Lauren Gaines has a long and varied work experience. Lauren started their career in 2006 as a Research Assistant to the Boston College Historian. In 2008, they joined Mom Central Consulting as a Project Manager and worked with national brands on word-of-mouth, viral, and social media campaigns. In 2010, they became a Strategy Director, Social Media at Likeable Media, where they were responsible for planning, managing, and executing social media strategies for multiple clients. In 2012, they joined Liberty Mutual Insurance as an Associate Program Manager and was responsible for leading social media marketing initiatives. In 2013, they moved to FleishmanHillard as an Account Supervisor, Brand Marketing, where they provided counsel and hands-on tactical services to clients. In 2015, they became the Director, Social Media at Erin Condren Design, where they were responsible for developing and executing the overall social media strategy for the brand. In 2017, they joined SEPHORA as a Social Media Marketing Manager. In 2018, they became a Senior Marketing Manager, NA E-Retail/Trade at Fresh (LVMH Perfumes & Cosmetics). In 2021, they joined Peter Thomas Roth Clinical Skin Care as the Director of Global Social Media, Influencer & Paid Media and Associate Director, Global Social Media & Influencer. Lauren is currently the Director, Consumer Engagement + Global Media at Farmacy Beauty.

Lauren Gaines graduated from Boston College in 2008 with a Bachelor of Arts degree in Communications and History.