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Javiera Unda Farias is an experienced marketing professional currently serving as Brand Manager de Institucionales & Loyalty at Farmacias Ahumada since May 2018, where responsibilities include directing marketing strategies to enhance institutional presence and loyalty programs, alongside coordinating multidisciplinary teams. Prior roles at Farmacias Ahumada include Brand Manager de Farma y Convenios and Coordinador de marketing, focusing on comprehensive campaign management across various media channels and effective event coordination. Before that, Javiera worked as an Ejecutiva de Cuentas at Agencia de Publicidad CVP, managing multiple campaigns and collaborating with suppliers, and as an Analista de Estudios at La Red, overseeing advertising planning and campaign launch strategies. Educational qualifications include a Diplomado en Planning Publicitario, Marketing and a degree in Publicista, Creatividad from Universidad del Pacífico, along with ongoing certification in audience analysis from TimeIbope.