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Farzad Aref, CCXP, is an accomplished leader in customer experience and analytics with extensive experience in founding and managing successful companies. As the Founder and CEO of Farlinium since March 2016, Farzad focuses on enhancing customer perceptions through innovative analytics solutions. Prior to this, Farzad co-founded Zoomdata and served as Head of Product & Services, where key contributions shaped the flagship product. Farzad's career also includes pivotal roles at Clarabridge, where significant advancements in client satisfaction and business insights were made, as well as managerial positions at IBM and Deloitte Consulting LLP, emphasizing expertise in Business Intelligence and performance management. Farzad holds a Bachelor of Science in Systems Engineering from the University of Virginia.