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Sara Ferreira is an experienced product management professional currently serving as Lead Product Manager at FARFETCH since September 2019. In this role, Sara oversees the Membership and Private Client Platform, focusing on Salesforce solutions and loyalty platforms. Previously, as a Senior Product Manager, Sara developed automatic customer lifecycle journeys and improved analytical skills through A/B testing. Prior experience includes serving as Product Owner at Tlantic, where Sara managed the MRS Instore product, and earlier roles as a mobile retail experience analyst and front-end app developer. Sara holds a Master's degree in Multimedia Communication and a Bachelor's in New Communication Technologies from Universidade de Aveiro, along with advanced studies in Computer Engineering from Faculdade de Engenharia da Universidade do Porto.