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Carmen Martínez Ferrer is a seasoned marketing professional currently serving as the Global Data Analyst Lead for Marketing at FARFETCH since October 2024. Prior to this role, Carmen held the position of Senior Marketing Analyst at YOOX NET-A-PORTER, specializing in customer and marketing analytics across multiple regions. Carmen's experience also includes roles as a Digital Marketing Analyst at TIME Investments, where analytical skills were utilized to assess marketing performance, and as a Digital Marketing Executive at Westminster Wealth Management, focusing on customer acquisition and data analysis. Earlier in the career, Carmen worked as a Merchandiser for Zara and completed editorial internships at Diário de Notícias and Levante-EMV, gaining extensive experience in content creation and performance analysis. Carmen holds a Master's degree in Big Data and Analytics in Culture and Society from King's College London and dual Bachelor's degrees in Journalism and Advertising & Marketing from the University of Navarra.