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Brad Friedman is an experienced executive with a strong background in digital marketing and brand development. Currently serving as CEO of FanServ since November 2014, Brad leads a premium ad network that connects fans with suitable sponsors through a targeted mobile sports platform. As a co-founder and managing partner at B3Connect, Brad focuses on generating revenue for NHL teams through team-branded mobile applications. Previously, as the founder and CEO of bfreed, Brad championed digital marketing opportunities while also holding roles such as Digital Director at Siltanen + Partners, Strategy Director for MazdaUSA.com at iCrossing, and Account Director at Matrix Consultants. Brad Friedman holds a BA in Political Science from UC Irvine, earned between 1992 and 1997.