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Humberto García-Sjögrim is an experienced executive currently serving as Chief Executive Officer at The Accent Group since January 2024 and as a Board Member at Familia Vineyards since September 2023. Previously, Humberto held various leadership roles at The Coca-Cola Company, including Business Integration and Agile Team Lead in Global Public Affairs, where a strong focus was placed on strategic opportunities and cultural change. Other significant roles included AVP Supplier Diversity Strategy and VP, Hispanic Strategies. An entrepreneurial background includes co-founding giveashare.com and serving as a consultant and coach in 2023. Education includes an MBA in Marketing Strategy from Emory University's Goizueta Business School and a BA in Economics and French from Middlebury College.