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Lane Strauss is a Senior VP, Creative Director at Falls since November 2019. Prior to this role, Lane was a Creative Director at Wyse Advertising from March 1995 to November 2019. Lane has also worked as a Freelance Writer for various publications and as a Copywriter at several advertising agencies. Lane holds a Bachelor of Arts degree in English from Buffalo State University. Lane is known for managing talented creative teams and writing for both local and national publications, with a focus on sports.