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Alessandra Niada has extensive work experience in the hospitality industry. Alessandra started their career at InterContinental Hotels Group as a marketing executive from 2003 to 2005. Alessandra then worked at Best Western Italia, where they held various roles including PR Manager, Communication Manager, and ultimately Head of Marketing and Communication. From 2015 to 2020, Alessandra worked at Gruppo UNA S.p.A., first as Responsabile Marketing/Head of Marketing and then as Franchise Development Manager. Currently, they are the Head of Marketing Italy at Falkensteiner Hotels & Residences.

Alessandra Niada attended SDA Bocconi in 2011, where they received a degree in Business Planning. Prior to that, they studied at Università Cattolica del Sacro Cuore from 1996 to 2002, majoring in Lingue e letterature straniere con indirizzo in Scienze della Comunicazione, with a focus on Marketing.