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Edward Lyons has extensive experience in the book industry, currently serving as a National Accounts professional at National Book Network since January 2012, where responsibilities include overseeing key client accounts and driving business growth through tailored consultative sales. Previously, Edward owned Ed Lyons & Associates, LLC, focusing on sales outsourcing for publishers, achieving notable success by generating $500K in new business. Edward's career also includes roles as National Account Manager and Sales Representative, with significant contributions at organizations such as Proe & Proe Associates and Penguin Group USA. Edward holds a Master of Arts in European History from the University at Albany.