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Stuart Simms has a diverse work experience in executive and leadership roles. Stuart is currently the Group Chief Executive Officer at FairPlay Sports Media. Previously, Stuart was the Co-Founder and Board Director at Digital Media Distribution Limited, overseeing the VOD services in South America. Stuart also served as a Non-Executive Director at Supponor and a Board Strategic Advisor at Get Living.

In terms of their previous roles, Stuart was the Group CEO of XL Media Publisher Group plc (Webpals), where they successfully transformed core assets and capabilities for the company. Stuart also held the positions of Global CEO and President at Rakuten Marketing, leading significant transformation programs and achieving financial growth. Stuart was an Executive Board Member at Fits Me and served as the CEO of the same company later on. Stuart was also the Chief Operating Officer and Advisor to the Board at Fits.me, overseeing a transformation project before its sale to Rakuten. Additionally, Stuart worked as the Chief Operating Officer at Venda, leading a transformation project before its sale to NetSuite.

Stuart Simms attended Bishop Luffa C of E School from 1984 to 1999. Stuart then pursued a Bachelor of Science degree in Engineering Science from the University of Liverpool from 1988 to 1992.