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Phoebe Zhao is a skilled digital marketing professional with extensive experience in managing and implementing performance marketing strategies. Currently serving as the Digital Marketing Manager at Fairmont Century Plaza, Phoebe oversees the brand's microsite and paid media strategies. Previous roles include Performance Marketing Manager at Next&Co, where Phoebe focused on developing paid search and social media campaigns, and Senior Digital Operation Director at HappieWatch, implementing digital strategies for a startup. Phoebe has also held positions at Trip.com as Search Engine Marketing Manager, and as Client Success Manager at ReachLocal Australia & New Zealand, managing digital advertising campaigns for premium clients. Additional experience includes roles as Digital Marketing Executive at Stuff and Deputy Editor In Chief at World TV LTD. Phoebe Zhao holds a Bachelor's Degree in Communication and Media Studies from Massey University.