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Li Ying (Lily) Chou is currently employed as the Senior Manager of Digital Marketing at fairlife, LLC, where Li Ying (Lily) oversees e-commerce marketing plans and works with various teams to ensure a seamless consumer experience. With a strong background in brand management at companies like Nestlé and Johnson & Johnson, Chou has led successful product launches and executed effective brand strategies. Li Ying (Lily) has a Master's degree in Integrated Marketing Communications from Northwestern University and is currently pursuing a Master's degree in Project Management and Human Centered Interaction Design. Throughout their career, Chou has demonstrated expertise in strategic planning, market analysis, and collaboration with cross-functional teams to drive business success.