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Abby Yew serves as the VP of Marketing and Community at Fairgrounds since March 2024, bringing a wealth of experience from previous marketing leadership roles. At Wattpad from June 2018 to February 2024, Abby held positions including Head of Marketing and Marketing Director for IP, where responsibilities included establishing marketing strategies to enhance audience engagement and generate revenue opportunities for writers. Prior to Wattpad, Abby was a Partner and Strategic Planning Director at isaac Reputation Group and held several positions at Grip Limited, focusing on digital brand strategy and advertising activities. Educational qualifications include an HBA from Ivey Business School and studies at Parsons School of Design. Currently, Abby is furthering education at the University of Toronto since 2021.