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Iona Bielby is an experienced professional in partnerships and art management, currently serving as a Senior Partnerships Manager at Equa.ls since September 2023, and at Fair since June 2022. Iona founded the New Fine Art Exchange, which connects emerging artists to young buyers, and previously excelled as an Account Manager at Meta, achieving top ranks among peers. Leadership roles include Vice President of The Lumsden Club and Head of Fashion for the St Andrews Charity Fashion Show, demonstrating strong organizational and communication skills. Iona's internships at prominent organizations like Hill Holliday and Calvin Klein enriched expertise in art direction, account planning, and social media strategy. Academic credentials include a Master of Arts in Art History from the University of St Andrews, complemented by studies at prestigious institutions such as the University of the Arts London and Sotheby's Institute of Art.