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Niall Tracey is an experienced marketing and business development professional currently serving as the Director of Demand Development at Fáilte Ireland since February 2018. In this role, Niall contributes to the organization's mission of promoting and supporting tourism as a vital economic driver in Ireland. Prior to this position, Niall was the Managing Director at Boavida Consulting, focusing on strategic marketing to foster sustainable business growth, and co-founded Verve Arena, a specialized agency for sponsorship and experiential marketing. Niall's extensive experience also includes a tenure as Marketing Controller for Diageo's lager portfolio, as well as roles at Ogilvy & Mather and DDB Needham as an Account Director. Niall holds a Bachelor of Commerce with Honors from University College Dublin.