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Wendy Pazmiño is a Senior Service Designer at Fail Fast Studio since April 2024, specializing in project management within Service Design and integrating Business Analytics concepts. Prior to this role, Wendy served as a Design Strategist at connectingbrains* from October 2016 to April 2024, where responsibilities included defining project briefs based on client needs and planning qualitative research and market trend investigations. Wendy also held positions as an Ingeniera de Detalle at TELVENT TRAFICO Y TRANSPORTE SA from May 2012 to December 2015, focusing on detailed design plans for traffic signals in Quito, and at Telvent Energía, S.A. from January 2014 to January 2015, where the focus was on engineering details for the SCADA/OMS system in Ecuador's electric distribution companies. Wendy's educational background includes an Executive MBA in Business Analytics from Universitat Politècnica de Catalunya (2024), a Master's in Design Management from IED Barcelona (2016), a Project Management Professional certification from the Project Management Institute (2014), and an Engineer's degree in Industrial and Product Design from Universidad Cristiana Latinoamericana (2012).